Stop bidding on keywords.
Start bidding on people.

I run a skincare brand, GLOWFINITY, selling collagen and Korean masks on Amazon UK. Like every seller, I lived in my Sponsored Products reports. One day a row stopped me: someone had searched “cheap face mask”, and right below it, someone had searched “best Korean collagen overnight mask.”

Amazon was bidding the same amount on both.

But those aren't the same shopper. One wants the lowest price they can find and will never pay mine. The other is looking for exactly what I sell and will happily pay a premium. My search terms weren't keywords — they were people, with completely different intent and value. My bids treated them all identically.

I looked for a tool that would sort my shoppers by intent and show me where my money was actually leaking. I couldn't find one, so I built it. PersonaBid reads your Search Term Report, sorts every shopper into one of four personas, then shows you the part that matters: which keywords take clicks and return zero orders, who that wasted spend goes to, and whether the fix is cutting the bid or fixing your listing— because bidding more on a shopper your page can't convert just loses money faster.

I used it on GLOWFINITY first. Now I'm opening it up to other UK sellers at an introductory price, because I'd rather get it into real hands and hear what's useful than polish it in private. If you're tired of bidding on keywords instead of people — try it, and tell me what you think.